Learn to apply end-to-end product management processes to digital products & master the role of a digital product manager.
Lear how to launch, evaluate, and achieve different types of product-market fit
Discover the frameworks needed to scale the product and achieve post launch success
Be able to proactively avoid common scaling & saturation pitfall
Know the new product or feature evaluation and alignment to business goals
Manage your product / feature portfolio using checks & balances from industry leaders
Develop and iterate a product & communication strategy to drive team and achieve executive buy-in
Apply right quantitative & qualitative validation techniques to achieve success with built products
Master a full step by step overview from pre-idea stage to launch and different iteration stages
Intro into Product Development Strategy
Achieving initial product-market fit
Building new features for existing product
Scaling and growth
Product-market fit expansion
Product-Market fit
Identify a problem/value proposition
Identify the right customer & segment (market research, market needs)
Build and test an MVP
Get to problem to solution fit
Business CaseMain product metrics & KPIs
Feature development
Feature Taxonomy
Roadmap, KPIs, Success Metrics
Prioritization Methods (RICE/ICE, 4 quadrants)
Stakeholder Management
Development processes (Cycle management, Waterfall vs Agile)
Growth
Intro into growth funnels
Acquisition loops
Activation frameworks
Engagement & retention
Monetization
Optimisation
PMF expansion
Saturation
Types of PMF expansion
Use case expansion (adapted, complimentary, new)
Geographical expansion
Horizontal vs vertical expansion
Platform expansion
Executing PMF opportunities
Digital Product Management course goal is to enable participants to each run at least one change initiative at their companies. We will provide you with the necessary tools and support you along the way with various learning practices.
Intensive learning sessions with course instructors Karlis Auzins, Bolt and Daniels Marhels, Printify
Slack community onboarding for engaging and continuous learning and community support
Two individual sessions with course instructors to work on the chosen change initiative for company
Break-out sessions for peer groups lead by course facilitators to discuss takeaways and progress
Follow-up session to exchange experiences on your change initiative implementation
Frameworks and theory, library of articles, books and videos, online session recordings
Course Instructor
Product Manager at Bolt. Karlis is an experienced product manager with main expertise in digital product management. With extensive experience gathered at Sonarworks (B2B software startup) in product research and customer experience, he now works at Bolt (one of the world's leading ride-sharing companies), with a strong focus towards end-to-end product management application.
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Course Instructor
Chief of Product at Printify. Daniel is a marketing professional with over 10+ years of experience in the field. Currently he's leading 7 cross-functional product teams at Printify where they implement company wide product team structure & development process for user behaviour prediction. Previously he spent time at TWINO, Lattelecom and Cherry Media Group managing internationally distributed teams, building in-house full-funnel marketing teams, consisting of channel specialists, UX designers, front-end developers & WEB analysts. He has also implemented an agile marketing framework, with focus on iterative improvement approach.
Course Facilitator
Director of Digital Transformation at Tet. Krists facilitates around 200 people-strong digital teams. Passionate about maximizing the learning curve to turn technology solutions into viable business models as well as driving in-depth change & transformation processes. Krists also serves on the board of Overkill Ventures VC fund, lectures at Stockholm School of Economics in Riga and holds an MA in Digital management from Hyper Island.
Course Facilitator
Partner at Helve and Chair of the Board at TechChill. Over the years Marija has left an indelible handprint on the local and regional startup scene development in Latvia and the Baltics. She's not only a co-founder of Helve, a strategic innovation company but also previously has co-founded and currently serves as a chair of the board for TechChill Foundation - the leading Baltic platform for matching together startups, investors, innovators & other ecosystem players. Previously she has managed several startup programs and bootcamps also for TechHub Riga - the central hub for technology startups in Latvia.
Course kicks off on November 28 with an online learning session with instructor Karlis Auzins, the second one follows on December 5 with instructor Daniel Marhel
The learning sessions are complimented with two peer group sessions on December 2 and December 7, moderated by course facilitators Marija Rucevska and Krists Avots
We additionally host 1:1 mentoring sessions with both course instructors that will scheduled to your schedule on December 4 and December 11. Expect to dedicate extra 10h hours for group discussions, reading, and individual work over the 2 weeks following the on-site day
Course onboarding is on Nov 25, and short pre-course reading is sent to every participant beforehand. On Dec 11 you are invited to attend a follow-up session to share knowledge and exchange experiences on your change initiative implementation and progress
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