Online course, May 25- June 22

Product Management &
Growth Strategy

Learn to apply end-to-end product management processes to digital products & master the role of a digital product manager.

Apply now


Meet course instructors

Alex Marinov

Course Instructor

Alex is a Product Manager with 10+ years of experience at software and internet companies, including Uber, Glassdoor, Alliance Data and Microsoft. Currently, he owns the product area’s strategy at Uber, where they build the product experience and develop a long-term vision. is global peer-to-peer ridesharing, delivery, and micro-mobility platform with operations in over 60 countries worldwide. Before his current role at Uber, Alex was a Senior PM at Glassdoor, where he designed and developed web, mobile, and social applications and ran digital marketing programs to help companies better engage and serve customers.He’s passionate about solving real-life problems through technology for the benefit of millions of people worldwide and finds inspiration in the art of making something out of nothing.

Daniel Marhel

Course Instructor

Head of Product at Printify. Daniel is a marketing professional with over 10+ years of experience in the field. Currently he's leading 7 cross-functional product teams at Printify where they implement company wide product team structure & development process for user behaviour prediction. Previously he spent time at TWINO, Lattelecom and Cherry Media Group managing internationally distributed teams, building in-house full-funnel marketing teams, consisting of channel specialists, UX designers, front-end developers & WEB analysts. He has also implemented an agile marketing framework, with focus on iterative improvement approach.

Krists Avots

Course Facilitator

Director of Digital Transformation at Tet. Krists facilitates around 200 people-strong digital teams. Passionate about maximizing the learning curve to turn technology solutions into viable business models as well as driving in-depth change & transformation processes. Krists also serves on the board of Overkill Ventures VC fund, lectures at Stockholm School of Economics in Riga and holds an MA in Digital management from Hyper Island.

What will you learn?

Knowledge

Lear how to launch, evaluate, and achieve different types of product-market fit

Discover the frameworks needed to scale the product and achieve post launch success

Be able to proactively avoid common scaling & saturation pitfall

Know the new product or feature evaluation and alignment to business goals

Objectives

Manage your product / feature portfolio using checks & balances from industry leaders

Develop and iterate a product & communication strategy to drive team and achieve executive buy-in

Apply right quantitative & qualitative validation techniques to achieve success with built products

Master a full step by step overview from pre-idea stage to launch and different iteration stages

Course curriculum

Product Management at Uber

Problem definition, motivation, reasoning
Problem sizing and evaluation
Solution approach, feature definition, docs
Scoping, staffing, resourcing, assignment
Prioritization, planning, roadmapping
Testing, rollout, comms, marketing readiness

Feature Development

User journeys and use cases 
User story syntax
Complexity, scoping and story points. Workflow management tools (e.g. JIRA)

Product Market Fit

Ideation and elevator pitch
Target and addressable market
Hypothesis development and validation
Lean UX and pivoting
Finding a business model
Listening to the market

Growth

Intro into growth funnels
Acquisition loops
Activation frameworks
Engagement & retention
Monetization
Optimisation

PMF expansion

Saturation
Types of PMF expansion
Use case expansion (adapted, complimentary, new)
Geographical expansion
Horizontal vs vertical expansion
Platform expansion
Executing PMF opportunities

Who is this
course for?

Product Management & Growth Strategy course is designed for medium to large-sized companies with over 300 employees where digital services play a crucial role. Various roles would benefit from the course immensely.

Product Managers

For scaleable and repeatable methods of product growth.

Founders

Looking for cost-effective ways to scale-up fast.

Marketing Manager

To learn more technical & full-funnel marketing tactics.

Hands-Off Executives

To gain an intuitive understand of growth & experimentation practice.

What to expect
from this course?

Product Management & Growth Strategy course goal is to enable participants to each run at least one change initiative at their companies. We will provide you with the necessary tools and support you along the way with various learning practices.

Learning sessions

Intensive learning sessions with course instructors Karlis Auzins, Bolt and Daniels Marhels, Printify

Onboarding

Slack community onboarding for engaging and continuous learning and community support

1on1 mentoring

Two individual sessions with course instructors to work on the chosen change initiative for company

Peer group sessions

Break-out sessions for peer groups lead by course facilitators to discuss takeaways and progress

Check-in 2 weeks after the course

Follow-up session to exchange experiences on your change initiative implementation

Access to custom made resource kit

Frameworks and theory, library of articles, books and videos, online session recordings

Start learning now

Data Science & Machine Learning

Coming in 2021, Online

for the waiting list of this course.

€650 excl.VAT

Join waiting list

Product Management & Growth Strategy

May 25 - June 22 2021, Online

for this course by May 23.

€850 excl.VAT

Apply now

Sign-up for an info webinar about the course on Oct 29

User Experience & Customer Discovery

Coming in 2021, Online

for the waiting list for this course!

€550 excl.VAT

Join waiting list


We offer full refund policy in case you are not satisfied with the content and process after completing the course.